On January 1, 2025, Avita officially released its sales data for 2024. The annual cumulative sales reached 73,606 vehicles, a year-on-year growth of approximately 100%. Good news is that with the help of extended-range models and new models, the Avita brand has achieved double-digit sales growth, with monthly sales exceeding 10,000 for three consecutive months. Bad news is that extended-range models such as Avita 07 and Avita 12 came too late, having limited impact on the brand's sales in 2024 and failing to break through the 100,000 sales mark. However, with Avita's current growth momentum, it's only a matter of time before it reaches 100,000. With this regret, the sales data of Avita in 2025 is even more anticipated.
Especially in 2025, Avita will be boosted by a new model. The Avita 06 is about to be launched, positioned as a mid-size sedan. It is a peer product of the same class as Avita 07, both belonging to B-class mid-size cars, and they will jointly help the brand achieve new sales breakthroughs. If all goes well, the Avita 06 will be launched in the middle to late second quarter. Lao Tu speculates that it will most likely be in April. Currently, some car owners in the准车主群 created by Lao Tu even think that April is too late. It seems that Avita needs to step up its efforts. This new car has 7 highlights and one rival. Let's take a look. Highlights: Dual power of extended-range and pure electric. The layout of extended-range and pure electric versions offers diverse choices. The successive launches of extended-range models such as Avita 07, Avita 12, and Avita 11, along with the significantly increased sales and market popularity, all prove that Avita's extended-range strategy is feasible. With the help of extended-range power, the entry threshold of the brand is lowered, consumers' mileage anxiety is alleviated, the target audience is broader, and the brand can also ride on the wave of extended-range models. Facing the surging consumer demand in the market, Avita's extended-range product plan has come at the right time.
It is expected to be the cheapest model equipped with Huawei ADS 3.0 intelligent driving. Huawei intelligent driving is at the top level in the current industry. There are many models equipped with Huawei intelligent driving in the auto market. The QIANKUN intelligent driving ADS 3.0 and HarmonyOS 4 cockpit also bring emotional value to many models, which are not uncommon. Another highlight of the Avita 06 is that it is very likely to be the cheapest product equipped with high-end Huawei intelligent driving. We predict that the starting price of the Avita 06 is expected to be 209,900 yuan, and it truly lives up to its name. Space. The length, width, and height of the Avita 06 are 4855*1960*1450mm respectively, and the wheelbase is 2940mm, performing well even among mid-size cars. It doesn't lag behind even when compared with classic benchmarks like the Model 3.
Appearance. Needless to say, Avita has its own unique design style, especially the front face, which has no substitute in the current auto market and has a high degree of recognition. As a mid-size sedan, the Avita 06 incorporates many popular design elements, such as the sloping roofline, floating roof, frameless doors + hidden door handles, and强化了运动 and时尚属性, more in line with the aesthetics of young consumers and the mainstream of the auto market. Price. According to the prediction of Tushuo Auto, the starting price of the Avita 06 is expected to be 209,900 yuan, and it may be able to reach the lowest price of 206,900 yuan after rights. Compared with competing models at the same level, such as the Xiaomi SU7 and even the Zhiji L6, the Avita 06 has a lower threshold due to the addition of extended-range models, showing its advantages.
Integrated die-casting technology. We can see that the Avita 07 adopts the dual-integrated die-casting body + CVT battery-body integration technology, as well as the six-horizontal and nine-vertical high-rigidity body technology. As a sedan product of the same class, the Avita 06 will follow the example of the Avita 07, and the dual-integrated die-casting body will also be present. The battery-body integration technology can improve safety and stability performance and bring better space utilization. Chassis lightweighting.
The Taihang intelligent control chassis of the Avita 07 has already brought quite a surprise. The Avita 06 may be equipped with the Ningde Times Rock chassis, which adopts a bionic turtle shell structure design, realizes the combination of the energy unit frame and the vehicle body, comes with an aircraft carrier-level damping structure, integrates submarine-level hot-formed steel and aerospace-level aluminum alloy, and improves the safety and reliability of the whole vehicle. The biggest highlight is that even in the event of a collision at a speed of 120 km/h, there will be no fire or explosion. The high-voltage circuit will be immediately cut off within 0.01 seconds after the impact, and the remaining high-voltage electrical energy will be released within 0.2 seconds, showing excellent stability and reliability.
One rival is the Xiaomi SU7. In this price range, in terms of origin, brand awareness, high-end tonality, and comprehensive product strength, the only rival worthy of mention is the Xiaomi SU7. The Xiaomi SU7 is still a phenomenal hit in the细分市场. A single car has achieved an annual delivery of over 130,000 vehicles. To be more precise, it has reached a monthly delivery of over 20,000 vehicles in less than a year, truly a hit. In comparison, the Avita 06 is not inferior in appearance design, slightly inferior in space and wheelbase values, but has the advantages of in-depth empowerment by Huawei intelligent driving and Ningde Times, the deep-rooted high-end brand image of Avita, and the price advantage, so the Avita 06 is qualified to compete with the Xiaomi SU7.
Mistakes that must not be made. Everything is ready except for the east wind. It can be said that as long as the Avita 06 maintains its current product strength mode, it can become a best-selling hit. However, there are some mistakes that must not be made, otherwise, it may "let the opportunity slip away". For example, pricing, and the polarization of character portraits. Don't be overconfident in pricing. One of the major advantages of the Avita 06, or the label that differentiates it from 200,000+ models, is the extended-range model. Most of the products at the same level are pure electric models, including the Xiaomi SU7. Therefore, Avita 06 should seize this initiative and reflect it in the price threshold, showing the price advantage. At least, the pricing should not be overconfident, and 209,900 yuan is very reasonable, and the highest should not exceed that of the Xiaomi SU7.
Do not cut corners on safety. Judging from the currently presented product information, the Avita 06 has done a good job in this regard, such as the integrated die-casting technology and the Ningde Times Rock chassis, which ensure the safety performance of the whole vehicle. However, in terms of active and passive safety configurations, the Avita 06 cannot slack off. There should be no reduction in the number of airbags in the low-end standard configuration. For a car worth more than 200,000 yuan, don't try to control costs in such unseemly ways.
Avita 06 is expected to be launched in April, with 7 highlights and one rival
2025-01-13
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