We've entered the annual tradition of guessing Xiaomi's car prices, and recently everyone has been eager to predict the YU7's starting price. Netizens have started placing their bets, and we've summarized several price ranges:
The Dreamers — 100,000 Yuan Level
Let's be honest, how is this different from daydreaming? If Xiaomi YU7 could sell at the 100,000 yuan level, Lei Jun would be a philanthropist, not an entrepreneur.
The Fantasists — 150,000 Yuan
This is purely wishful thinking, though bold. Are there free pies falling from the sky? You might as well buy a Leapmotor L60 with battery leasing at this price point.
The Idealists — 199,000 Yuan
Having ideals is good, but one must distinguish between ideals and reality. Even the Xiaomi SU7 couldn't reach the 199,000 yuan price point. The YU7, being an SUV model, clearly needs to include a premium factor. 199,000 yuan? To quote Lei Jun's previous words, "Don't even think about it!"
The Utopians — 225,900 Yuan
Some have considered the SU7's pricing and factored in that SUVs typically cost more than sedans of the same class, believing the YU7 should be 10,000 yuan more expensive than the SU7. This is too idealistic; reality isn't usually this neat.
Popular Opinion & Editor's Prediction — 235,900/245,900 Yuan
The price points of 235,900/245,900 yuan have gained the most traction. From the prospective owners' group created by the editor, many people find this price acceptable. The editor predicts it will likely be 245,900 yuan. The YU7 will probably come with standard LiDAR across all models, supporting advanced urban autonomous driving. While 235,900 yuan could cover these costs (considering the ZEEKR 7X starts at 229,900 yuan), we must factor in Xiaomi's brand premium. Therefore, 235,900 yuan seems unrealistic, while 245,900 yuan appears more reasonable.
Unlike the high-end electric sedan market, there's no pricing vacuum where Xiaomi can set any price they want. The 200,000+ yuan SUV market is highly competitive, leaving Xiaomi with limited pricing flexibility. They must consider market conditions and competitor pricing, with 245,900 yuan being the maximum acceptable starting price for consumers.
The Overreachers — 300,000 Yuan
Some believe the Xiaomi YU7 will likely cross the 300,000+ threshold, reasoning that since the 215,900 yuan SU7 is in short supply, a 300,000 yuan YU7 would still find buyers. It's possible, but quite ambitious.
The Lost — 350,000 Yuan
Some argue that since the Xiaomi YU7 has a 3-meter wheelbase, qualifying it as a mid-to-large SUV, why couldn't it compete with the Li Auto L8 at 350,000 yuan? If Xiaomi actually prices the YU7 at 350,000 yuan, they'd be completely out of touch.
When everyone else is selling in the 200,000 yuan range, pricing at 350,000 yuan would be market suicide. Even with strong brand value and some impulse purchases, could it maintain long-term sales? After the initial demand is met, how could it achieve consistent sales? For long-term success, they can't narrow their market.
Overall, the Xiaomi YU7's starting price will likely be between 225,900-245,900 yuan, definitely not exceeding 250,000 yuan, with top-tier versions crossing the 300,000 yuan threshold. This represents the probable price range.
Regarding marketing, Xiaomi excels, being both the best car manufacturer among internet companies and the most successful marketer in the automotive industry. Many new brands like to announce high prices and then reduce them by tens of thousands before launch, creating a perceived bargain for consumers. This strategy is outdated - announcing 300,000 yuan and actually launching at 250,000 yuan would drive consumers to competitors before the launch, rendering any price gap meaningless.
Market conditions limit the YU7's pricing. Looking at the Xiaomi SU7, they maintained their composure, following their own rhythm without rushing to 199,000 yuan or blindly pricing at 235,900 yuan, avoiding the familiar "overnight price drop" pattern. The final 215,900 yuan starting price, though lacking advanced autonomous driving in the base model, hit the sweet spot - higher than IM L6 but lower than Tesla.
The YU7's situation is more constrained, with less pricing flexibility than the SU7. The mid-to-high-end new energy SUV market is crowded at every price point from 180,000 to 250,000 yuan. Under 200,000 yuan, there's the Xingji ET with an upcoming four-wheel drive range extender model.
Just above 200,000 yuan, there's the IM LS6 and the emerging AVATR 07. The 220,000+ range has the ZEEKR 7X, while at 230,000+ there's some pricing freedom. The 240,000+ segment is dominated by the AITO M7, Li Auto L6, and Rising R7. The Xiaomi YU7 faces constraints everywhere, making 235,900-245,900 yuan the most reasonable prediction.
The model itself has limitations. Looking at Xiaomi's model positioning, it's somewhat awkward. Their standing in the 200,000+ market is built on handling and performance. Price constraints rule out extreme performance - even the SU7 Ultra with extreme capabilities starts at 800,000+ yuan. Autonomous driving and range aren't their core selling points, though the SU7 performs adequately in these areas. The YU7 continues to emphasize sport and performance, from styling to design. Despite its 3-meter wheelbase, there are concerns about rear seat comfort and space due to design choices. This positioning and design narrow its target audience. Design constraints likely mean the Xiaomi YU7 won't offer 6/7-seat three-row configurations, further limiting its potential market within its price range.
Autonomous driving isn't first-tier. Regarding autonomous driving, the acknowledged first tier belongs to HarmonyOS products - these are Huawei's core models, and versions with ADS 3.0 advanced autonomous driving haven't exceeded 300,000 yuan. They're mostly in the 250,000-300,000 range, so even if the Xiaomi YU7 includes standard LiDAR and supports urban NOA, the base model likely won't exceed 250,000 yuan. However, its ecosystem network is a plus, with high potential for peripheral hardware expansion and customization.
The launch timing is somewhat late. Initially expected in late March alongside the annual SU7 update, according to official Xiaomi announcements, the YU7 will launch in June-July. With several significant models debuting in the first half of the year, including the updated Tesla Model Y, 2025 marks an elimination round, and the Xiaomi YU7's late arrival could affect potential buyer choices.
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